Hello.

My name is Lucian Slatineanu
and this is my work.

I’ve been designing and building interactive products since 1999, as a player, coach, and manager. For the better part of a decade I’ve been running Emblematiq — a small design studio in Chicago.

My biggest strength is turning ambiguous and complex data into simple and actionable experiences that delight people. My most rewarding talent is building empowered teams that make everyone around look better.

I am strategic, curious, confident, and imaginative, fueled by a strong sense of ownership. My personality type is INTJ-A — The Assertive Architect.

Selected
Clients

Apple, Groupon, Change.org, Squarespace, Disney, US Army, and more
Skills —

Product Design
User Research
Design Systems
Branding
Visual Design

Digital Strategy
Mentorship
Product Management
Design Thinking
Design Ops

Design
Process

WEEK 0

Prepare

SOW, Team Time, Agree, Understand, Tools
WEEK 1

Kickoff

Visualize, Risks, Schedule, Distributed Leadership, Sketch, Hot Potato
WEEKS 2—X

Flow

Review Backlog, Divide & Conquer, Flow Time, Show & Tell, Polish, Present
WEEK X+1

Systematize

Retrospective, Audit, Abstract, Document, Promote, Sing
Inspire, Empower, Purpose First, Grow

Success
Stories

2021 - 2022
#AI / ML
Design Director @ Hypergiant

MISO Energy

Keeping the lights on across America.

★ PRODUCT:
» User Research
» User Experience
» User Interface Design
» Design System
➞ in progress
2021 - 2024
#COP
Design Director & Product Owner @ Hypergiant

US Army RCV*

Predictive maintenance and tactical interfaces for the next generation of *Robotic Combat Vehicles.

★ PRODUCT:
» User Research
» User Experience
» Common Operating Picture
» Product Strategy
➞ in progress
2020 - 2021
#healthcare
Design Director @ Emblematiq

Noah Medical

Building the future of robotic assisted platforms for early diagnosis and treatment.

★ PRODUCT:
» User Research
» User Experience
» User Interface
» Design System
➞ pending release
★ MARKETING:
» Branding
2015 - 2020
#SaaS
Creative Director @ Chrome River

Chrome River

A SaaS marketing success story in online expense reporting and invoice management.

★ MARKETING:
» Brand Architecture
» Informational Architecture
» Web (Re)Design
» CMS Integration
» Creative Direction
★ PRODUCT:
» Design System
2014 - 2015
#hardware
Lead UX Designer @ Rand McNally

Rand McNally

Driving the product design for the smart car.

★ PRODUCT:
» User Research
» User Experience
» User Testing
» User Interface
» App Design


2011 - 2014
#e-commerce
Lead Designer @ Groupon

Groupon

E-commerce innovation that set trends and defined an entire market.

★ MARKETING:
» Art Direction
» Web (Re)Design
» Web Development
» E-commerce
» Branding
★ PRODUCT:
» User Testing
» Mobile App Design
2010 - 2011
#voice
Design Lead @ Emblematiq

Siri

Just ask Siri — and Siri asked me for design help.

★ MARKETING:
» Art Direction
» Web Design
» Web Development
» CMS Integration
» Graphic Design
★ PRODUCT:
» Mobile App Design
» Design System
2007 - 2009
#non-profit
Design Partner @ Change.org

Change.org

Building the world's largest platform for change.

★ MARKETING:
» Branding
» Web Design
» Web Development
» Graphic Design
★ PRODUCT:
» User Experience
» Design System
» Product Management
» Digital Strategy