Before CarPlay and Android Auto, there was OverDryve.
Inventing the UX Language of Smart Cars
As lead UX designer, I shaped Rand McNally’s leap into the consumer tech market with OverDryve—one of the first connected car tablets. I directed user research, led cross-functional UX strategy, and designed patented features like context-aware voice controls and distraction-free UI. Our focus on ease of use gave OverDryve a unique market position, paving the way for mainstream automotive UX patterns and contributing to a successful ~$40M exit.