From first-click to checkout, we rewrote the rules of digital retail.
Shaping the UX Playbook for Modern E-Commerce
As Groupon’s lead design partner during its explosive growth, I played a pivotal role in reshaping how millions of users engaged with e-commerce. I led the redesign of Groupon’s landing experience, driving a 300%+ increase in conversion, and helped pioneer one of the first fully mobile shopping apps. My work laid the foundation for a modern, scalable design system that’s still in use—and helped spark industry-wide shifts in user behavior.